Expert Google Ads Consultant

Is managing Google Ads (formerly AdWords) about as fun as watching paint dry?
That’s when my Google Ads management services come in!

CONTACT ME
Sonia Beroud, Google Ads consultant

Hire A Top-Rated Google Ads Partner

Is Google Ads management sucking the fun out of your day and making you want to pull your hair out? 🤯

Relax, I’ve got your back! Let me decode it for you and fine-tune your strategy for maximum impact and top-notch results.

Say goodbye to head-scratching moments and hello to data-driven decisions. No more guesswork or wasted budgets. Let’s turn that confusion into clicks and conversions & transform those chaotic campaigns into a lean, mean, profit-making machine!

CONTACT ME

Done-For-You Google Ads Services

Let’s face it: if you’re not already partnering with someone who knows Google Ads like the back of their hand,
you’re (at best) leaving money on the table. Don’t freak out though! It’s never too late for you to…

Grow More, Faster

No more guessing games or throwing spaghetti at the wall: just laser-focused strategies crafted by a seasoned expert who lives and breathes Google Ads. Together, we’ll navigate the challenges and make your ads work for you, not against you.

Get Your Time Back

Managing advertising campaigns can be extremely time-consuming. Stop wrestling with the platform and let me handle the day-to-day management, freeing up your valuable time to focus on other strategic marketing initiatives.

Stop Wasting Money

Inefficient campaigns are a recipe for wasted budget. If you don’t know the intricacies of the platform in and out, chances are you’re just handing over your hard-earned cash to Google with no significant impact on growth. Bummer.

End-to-End Performance Management

If you think simply throwing in keywords and tweaking bids will do the trick, think again. It’s not 2015 anymore. A comprehensive, data-driven approach is critical for success. That’s why I’m all about holistic management. Yes, keywords and bids matter. But there’s other stuff too. Expect me to think outside the box… and outside the advertising platform!

✨ Spotless ✨ Conversion Tracking

Conversion tracking is like a GPS for your ads. Without it, your campaigns are lost and don’t know where to go. In the age of machine learning, you can’t get away with basic conversion tracking anymore (no, imports from Google Analytics don’t count). If enhanced conversions, Cookie consent mode v2 and offline conversion imports sound like Chinese jargon, you are missing out on providing the algorithm with crystal-clear data and making more informed decisions.

Conversion-Oriented Copywriting

Words matter. Ain’t nobody got time for boring or flat ads these days. Crafting compelling, persuasive ad copy that drives clicks and conversions is non-negotiable. Your ads need to grab attention & compel action.

High-Converting Landing Pages

Google Ads performance doesn’t only happen in Google Ads. A killer landing page can make all the difference. As the last stop on a user’s journey, your landing pages should be optimized to convert clicks into customers. Don’t underestimate it.

Why Work With Me ?

Because I, too, need to eat. Just kidding.

Sonia Beroud, Google Ads consultant, portrait photo

  1. 1. Not Your Average Geek

    My clients say I am the perfect blend of strategic thinking & technical expertise. I know the ins and outs of campaign management and media buying, but I never lose sight of the bigger, more strategic goals.

  2. 2. Experienced… But Always Learning

    Remember when Google Ads was called Google AdWords? Well, I was there too. 👵🏻 But don’t be fooled: I don’t take my expertise for granted and I keep updating my knowledge to stay at the top of my game.

  3. 3. You’ll Never Be Just Another Line On My P&L

    I’m not some faceless team. You’ll be speaking with the person that actually runs your campaigns, day in and day out, and I’ll take the time to truly understand your business.

Want to learn more about me? Don’t be shy!

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The honest comparison

Consultant math vs agency math vs in-house math

Is your math really mathing? Maybe not.

Option 01

Best fit

Consultant

The senior advantage

Who

Me. Always.

15 years of experience on, well, pretty much everything. Strategy, audits, management, reporting: you name it!

Strategy vs Execution

Both, every week

Strategy that actually ships. Not a 60-slide deck that sits in a Drive folder.

Your business

Embedded, minus the headcount

I read your sales calls, sit in your team meetings, and know your market, competitors, margin.

Continuity

One person. Always the same person.

No account manager rotation. No re-onboarding every three months.

Accountability

Direct line, no buffer

My name is on every result. There’s no PM, AM or intern to hide behind.

Speed

Slack me. Reply today.

No tickets, no triage. Direct channel, senior brain on the other end.

Option 02

Agency

The traditional route

Who

Sold by the senior, done by the junior

Pitched by a director. Executed by whoever started last month (or last week).

Strategy vs Execution

Strategy in the SOW, execution wherever

You pay for the strategist. You get whoever the PM staffed today.

Your business

You’re 1 of 75 accounts

Industry templates with your logo dropped on top. Generic by design.

Continuity

AMs and strategists rotate

Every rotation = a re-onboarding tax you pay in hours and lost context.

Accountability

Diffused across the org chart

AM blames the strategist, strategist blames the specialist, specialist blames the platform.

Speed

Ticket → AM → Strategist → Specialist

"We’ll get back to you in 3–5 business days." Awesome.

Option 03

In-house

The internal standard

Who

Whoever you can afford

Senior salary or junior salary, depending on how much you can pay. Plus benefits, taxes, employer contributions...

Strategy vs Execution

Mostly execution

The day-to-day eats the calendar. Strategy gets done at 10pm (or not at all).

Your business

The main focus... with no benchmark

Knows everything about you. Sees nothing about what works elsewhere.

Continuity

~18 months average tenure

Marketing roles churn fast. Your playbook walks out the door with them.

Accountability

On you, at the board meeting

Internal teams own ROI, and also own the defense of it. With no external support or fresh set of eyes.

Speed

Fast (if they’re at their desk)

Real-time when present, blocked when on PTO or in another meeting.

A Google Ads Match for Every Business

My Process, Your Success

My motto? No real success without a proven process. Here’s a sneak peek into how I work my magic.

  1. Offer & Competitor Analysis

    I never go in blind. I always start by thoroughly analyzing your competitors and crafting compelling offers that stand out and resonate with your target audience.

  2. Keyword & Audience Research

    A thorough keyword (or audience) research is the secret sauce to identify the best targeting and uncover opportunities to outsmart your competition.

  3. Campaign Structure

    A well-structured campaign is like a well-oiled machine. I’ll meticulously set up your campaigns with the right ad groups, targeting options, and bid strategies to ensure everything runs smoothly.

  4. Ongoing Campaign Optimization

    I give your campaigns the TLC they need. Adjusting the tracking, monitoring performance, managing negative keyword lists, adding relevant keywords, you name it!

  5. Continuous A/B Testing

    I don’t guess, I test. Ongoing ad copy and landing page A/B testing is key to finding the winning formula for your campaigns, and keep improving their performance over time.

  6. Analytics & Reporting

    Forget dull reports and massive spreadsheets that make your head spin. I provide real-time dashboards with digestible & actionable insights. You’ll know exactly how your campaigns are performing at a glance.

I'll let my clients do the talking

That's what they said.

I consider Sonia my true secret weapon in SEO. Her level of rigor and professionalism is exceptional. I highly recommend her services to any company that wants to improve its organic visibility.

Tony Villela — Goldtex Tony Villela, Goldtex

It’s a pleasure working with Sonia. She has SO much knowledge in both SEO and paid media and she constantly thinks what can be done to improve our brand’s performance even more. We are very lucky to be working with her!

Noga Mor — Dovly Noga Mor, Dovly

Sonia is outstanding; she has been an absolute game-changer for our company. We wholeheartedly credit Sonia for our renewed profitability and highly recommend her services to any business needing a top-notch media buyer.

Ayman Kaouss — Benisouk Ayman Kaouss, Benisouk

Sonia is by far one of the most talented and sharp digital marketers our company has ever worked with. Since hiring her, our CPAs on Facebook and Google decreased by over 60%. Highly recommend!

Nour Kaiss — Revive Superfoods Nour Kaiss, Revive Superfoods

Sonia is a well-rounded + well-versed marketing professional. She is trustworthy and very knowledgeable about best SEO practices, and always implements everything necessary for our brand to get the best results.

Clarissa Shine — Crow Canyon Home Clarissa Shine, Crow Canyon Home

Sonia was a huge help on both managing our Meta ads and helping us build our SEO strategy. She’s evidently knowledgeable about both subjects and was very kind and patient when showing me the ropes.

Gabrielle Stalker — Bestar Gabrielle Stalker, Bestar

What’s included in my Google Ads packages

As difficult as it is to package Google Ads management, here’s an overview of what you can expect for each service category, with the starting price attached.

Option 01

Google Ads Audit

The first step.

From

$3,000

one-time engagement

  • Conversion tracking and setup
  • Targeting (keywords and audiences)
  • Google Merchant Center feeds
  • Campaign structure and bid strategy
  • Creatives (ads, landing pages)
  • Performance and strategic roadmap
Let’s talk about it
Option 02 Best fit

Monthly Management

The work that compounds.

From

$2,000 /month

3-month minimum

  • Conversion tracking adjustments
  • Keyword and audience optimization
  • Bids and bid strategy management
  • A/B Testing and experiments
  • Ongoing optimizations
  • Monthly reporting
Let’s talk about it
Option 03

Coaching

When you want the brains, not the build.

From

$500 /h

no monthly commitment

  • On-demand Google Ads support
  • 1:1 strategy calls
  • Individual training sessions
  • Group training sessions
  • Google Ads workshops
Let’s talk about it

Ready to ditch the struggle & stop throwing spaghetti at the wall? 🍝

Get in touch!

Address:
1295 Des Carrieres Street
Suite 203
Montreal (QC), H2S 0E1
Phone: +438-738-3616
Email: sonia@bersomarketing.com

Got questions? I’ve got answers!

1.

Should I hire someone to manage my Google Ads?
Great question! Managing Google Ads can be tricky. You’ve got to know what you’re doing, or you’ll end up burning through your budget with little to show for it. By working with a proven expert, you’ll avoid common pitfalls and see better results faster. Do it now, thank me later!
2.

What are the benefits of outsourcing Google Ads management?
Running Google Ads can be confusing, frustrating, and frankly, you’d rather be doing, well, anything else. That’s where yours truly comes in! Outsourcing your Google Ads management means increased ROI, improved conversion rates, data-driven decision making, as well as time and resource savings. Plus, you’ll have an expert in your corner who’s got your back!
3.

What results can I expect from Google Ads management?
Well, buckle up, because things are about to get exciting! Typically, my clients see improved campaign performance, increased website traffic & qualified leads, higher conversion rates, faster and more sustainable growth, and a better return on investment. All of this while getting time back to focus on leading and growing their marketing team!
4.

How do Google Ads management services work? What’s included?
My process includes an initial consultation to understand your business goals & current challenges. I conduct competitive analysis and industry research, develop a campaign strategy, set up & launch your campaigns, and provide ongoing management and optimization. Regular reporting and performance analysis keep you informed and allow you to track our progress, while we maintain open communication throughout the process, keeping you involved in the strategy & results without the hassle of the day-to-day management.
5.

What qualities should I look for in a Google Ads management service provider?
Look for a provider with Google Ads & Google Analytics certifications, extensive industry experience, and a proven track record. You want transparency, clear communication, data-driven decision making, and positive client reviews. Basically, you want someone like me!
6.

What level of communication and reporting will I get?
I believe in transparent communication and detailed reporting. We’ll set up recurring meetings at a pace that works for you, and you’ll always know what’s happening with your campaigns. If you ever need me, I’m just an email away!
7.

What level of Google Ads expertise do you offer?
I’m a certified Google Ads expert with extensive experience across various industries. I am passionate about digital marketing, which means I stay updated with the latest trends and best practices to deliver top-notch results. I can’t say I’m awesome, because that would be bragging. But then my clients say I am, and they enjoy working with me… so maybe I am, after all? Take a chance, book a call!
8.

How much does it cost to have someone manage your Google Ads?
My pricing varies based on the complexity and scale of your campaigns. I offer flexible packages to meet your needs, ensuring you receive the best value for your investment. To give you a rough idea, my monthly retainers start at $2,000/month.