Your PPC and SEO Should Be Working Together. Are They?
Spoiler alert: if you’re not sure, they’re probably not. Sounds familiar?
Your SEO and PPC teams don’t talk to each other
Two separate strategies. Two separate budgets. Zero alignment. And somehow you’re the one expected to make it all work together.
Your agency looks busy, but your revenue disagrees
Beautiful reports. Impressive dashboards. But when your CFO asks what it actually generated? Crickets. 🦗
You’re burning budget on the wrong clicks
Broad match keywords, irrelevant traffic, leads that go nowhere. Your ad spend is disappearing and you’re the one who has to answer for it.
Your reports are full of metrics that mean nothing
CTR, impressions, “brand awareness.” Cool story. But none of that pays the bills or justifies next quarter’s budget.
Done Settling for “Good Enough”?
No, you don’t need another agency with a 12-person account team and a junior handling your budget. You need someone who understands what’s actually at stake: KPIs to hit, ROI to prove, and a CFO who’s watching every dollar. Someone who treats your PPC & SEO like a growth engine, not a line item to manage.
That someone is me. 👋🏻
1. Your business first. PPC & SEO second.
Rankings and clicks are a means to an end. I build PPC & SEO strategies that generate qualified leads, drive sales, and grow your revenue, not just your traffic.
2. One expert. Full picture.
Most agencies silo your SEO and PPC into two separate teams that never talk. I manage both, which means your strategy is aligned, your budget is optimized, and nothing falls through the cracks.
3. No templates. No shortcuts. No excuses.
Your market, your audience, your goals are unique. I build strategies from your reality, not from what worked for someone else in a different industry last year.
15 years of experience on, well, pretty much everything. Strategy, audits, management, reporting: you name it!
Strategy vs Execution
Both, every week
Strategy that actually ships. Not a 60-slide deck that sits in a Drive folder.
Your business
Embedded, minus the headcount
I read your sales calls, sit in your team meetings, and know your market, competitors, margin.
Continuity
One person. Always the same person.
No account manager rotation. No re-onboarding every three months.
Accountability
Direct line, no buffer
My name is on every result. There’s no PM, AM or intern to hide behind.
Speed
Slack me. Reply today.
No tickets, no triage. Direct channel, senior brain on the other end.
Option02
Agency
The traditional route
Who
Sold by the senior, done by the junior
Pitched by a director. Executed by whoever started last month (or last week).
Strategy vs Execution
Strategy in the SOW, execution wherever
You pay for the strategist. You get whoever the PM staffed today.
Your business
You’re 1 of 75 accounts
Industry templates with your logo dropped on top. Generic by design.
Continuity
AMs and strategists rotate
Every rotation = a re-onboarding tax you pay in hours and lost context.
Accountability
Diffused across the org chart
AM blames the strategist, strategist blames the specialist, specialist blames the platform.
Speed
Ticket → AM → Strategist → Specialist
"We’ll get back to you in 3–5 business days." Awesome.
Option03
In-house
The internal standard
Who
Whoever you can afford
Senior salary or junior salary, depending on how much you can pay. Plus benefits, taxes, employer contributions...
Strategy vs Execution
Mostly execution
The day-to-day eats the calendar. Strategy gets done at 10pm (or not at all).
Your business
The main focus... with no benchmark
Knows everything about you. Sees nothing about what works elsewhere.
Continuity
~18 months average tenure
Marketing roles churn fast. Your playbook walks out the door with them.
Accountability
On you, at the board meeting
Internal teams own ROI, and also own the defense of it. With no external support or fresh set of eyes.
Speed
Fast (if they’re at their desk)
Real-time when present, blocked when on PTO or in another meeting.
Everything You Need. Nothing You Don’t.
E-commerce SEO
Optimize the rankings of online stores and the products they sell.
SaaS SEO
Optimize a website selling B2B and/or B2C services to get more leads.
SEO Consulting
Get beginner to advanced SEO training and workshops for you and your team.
E-commerce PPC
Optimize listings & websites for local search results (for a specific city or region).
SaaS PPC
Optimize websites for national search results in your target country.
PPC Consulting
Optimize a website in multiple countries and/or languages.
The Process Your Agency Wishes They Had
No guesswork. No excuses. Just a clear path from budget to revenue and results you can actually bring to your next board meeting.
1
AUDIT
No assumptions. No opinions. Just a brutally honest look at where your budget is going, and why it’s not coming back.
2
STRATEGIZE
Your goals, your market, your reality. Not a template recycled from someone else’s success story.
3
IMPLEMENT
Every campaign, every optimization: executed like it’s my own money on the line. Because it basically is.
4
OPTIMIZE
Good enough today won’t cut it tomorrow. I test, analyze, and refine until every dollar is working as hard as it can.
5
REPORT
No 40-slide decks. No vanity metrics. Just honest answers to the question your CFO keeps asking.
I'll let my clients do the talking
That's what they said.
I consider Sonia my true secret weapon in SEO. Her level of rigor and professionalism is exceptional. I highly recommend her services to any company that wants to improve its organic visibility.
Tony Villela, Goldtex
It’s a pleasure working with Sonia. She has SO much knowledge in both SEO and paid media and she constantly thinks what can be done to improve our brand’s performance even more. We are very lucky to be working with her!
Noga Mor, Dovly
Sonia is outstanding; she has been an absolute game-changer for our company. We wholeheartedly credit Sonia for our renewed profitability and highly recommend her services to any business needing a top-notch media buyer.
Ayman Kaouss, Benisouk
Sonia is by far one of the most talented and sharp digital marketers our company has ever worked with. Since hiring her, our CPAs on Facebook and Google decreased by over 60%. Highly recommend!
Nour Kaiss, Revive Superfoods
Sonia is a well-rounded + well-versed marketing professional. She is trustworthy and very knowledgeable about best SEO practices, and always implements everything necessary for our brand to get the best results.
Clarissa Shine, Crow Canyon Home
Sonia was a huge help on both managing our Meta ads and helping us build our SEO strategy. She’s evidently knowledgeable about both subjects and was very kind and patient when showing me the ropes.
Gabrielle Stalker, Bestar
Don’t be a stranger.
Get in touch!
Address: 1295 Des Carrieres Street Suite 203 Montreal (QC), H2S 0E1
