Chasing traffic
Your business first.PPC & SEO second.
Rankings and clicks are a means to an end. I build PPC & SEO strategies that generate qualified leads, drive sales, and grow your revenue, not just your traffic.
Meet The PPC & SEO Consultant
Your CFO Will Actually Like
No bloated agency. No junior account managers. Just an expert who treats your marketing budget like their own.
Meanwhile, in Slack…
Your PPC and SEO Should Be Working Together. Are They?
Spoiler alert: if you’re not sure, they’re probably not. Sounds familiar?
Mon, May 25
Y
Did anyone sync the SEO + PPC keyword lists? We’re paying for clicks on terms we already rank #1 for.
👀 2 A
Great flag! That’s the SEO pod though. Different retainer. Looping the PPC team in 🙌
2 replies · last reply 3d agoToday
Y
…that was 6 days ago. 🙃
Y
We’ve burned $14K since I asked.
A
Totally hear you! Sending over a deck 🎉
Y
We don’t need a deck. We need leads.
A
100%! Adding it to the roadmap. Let’s circle back next sprint ✅
😒 1 Message #seo ➤
Twelve people, zero accountability
Done Settling for “Good Enough”?
No, you don’t need another agency with a 12-person account team and a junior handling your budget. You need someone who understands what’s actually at stake: KPIs to hit, ROI to prove, and a CFO who’s watching every dollar. Someone who treats your PPC & SEO like a growth engine, not a line item to manage.
All it takes is
One expert. One bold move. One big win.
I could be the one.
Thinking in silos
Your expert.Full picture.
Most agencies silo your SEO and PPC into two separate teams that never talk. I manage both, which means your strategy is aligned, your budget is optimized, and nothing falls through the cracks.
Rehashing playbooks
No templates. No shortcuts.No excuses.
Your market, your audience, your goals are unique. I build strategies from your reality, not from what worked for someone else in a different industry last year.
Numbers that pay the bills
The Report Your CFO Already Marked Up
No vanity metrics, no rounding up. Just the averages my clients actually walk away with.
- 4x
blended MER
Real marketing ROI across the whole business. The more you invest with me, the more you make.
- −48%
cheaper customers
The waste was the problem, not your budget. Same spend, twice the new customers.
- 3x
qualified leads
Three times the pipeline, zero extra tire-kickers. No more lead-quality complaints from sales.
The résumé behind it
Earned over fifteen years
Those results aren’t beginner’s luck. Here’s the mileage they’re built on.
- 15
years in the game
Before “growth hacking” was a job title on LinkedIn.
- 120+
clients served
And most of them stick with me for years. That’s the real metric.
- $380M
in ad spend managed
Other people’s money, spent like it was mine. None of it wasted.
Spoiler alert: it’s not luck
The Process Your Agency Wishes They Had
No guesswork. No excuses. Just a clear path from budget to revenue and results you can actually bring to your next board meeting.
Less, on purpose
Everything You Need. Nothing You Don’t.
No bloat. No filler. No retainer stuffed with services that don’t move the needle. Just what grows your e-commerce or SaaS business.
For online stores
E-commerce
Sell more, at better margins. Built around POAS, MER, AOV and peak season, not clicks that never check out.
For software
SaaS
Grow recurring revenue. Built around trials, demos, CAC and MRR, not traffic that never signs up.
I’d tell you myself, but…
I'll let my clients do the talking
That's what they said.
I consider Sonia my true secret weapon in SEO. Her level of rigor and professionalism is exceptional. I highly recommend her services to any company that wants to improve its organic visibility.
Tony Villela, Goldtex It’s a pleasure working with Sonia. She has SO much knowledge in both SEO and paid media and she constantly thinks what can be done to improve our brand’s performance even more. We are very lucky to be working with her!
Noga Mor, Dovly Sonia is outstanding; she has been an absolute game-changer for our company. We wholeheartedly credit Sonia for our renewed profitability and highly recommend her services to any business needing a top-notch media buyer.
Ayman Kaouss, Benisouk Sonia is by far one of the most talented and sharp digital marketers our company has ever worked with. Since hiring her, our CPAs on Facebook and Google decreased by over 60%. Highly recommend!
Nour Kaiss, Revive Superfoods Sonia is a well-rounded + well-versed marketing professional. She is trustworthy and very knowledgeable about best SEO practices, and always implements everything necessary for our brand to get the best results.
Clarissa Shine, Crow Canyon Home Sonia was a huge help on both managing our Meta ads and helping us build our SEO strategy. She’s evidently knowledgeable about both subjects and was very kind and patient when showing me the ropes.
Gabrielle Stalker, Bestar Sonia has helped us turn our paid search efforts into meaningful revenue and a significant source of pipeline. For anyone looking to expand the Google Ad presence and performance of their SaaS, Sonia is a great resource!
Daniel Arons, Kinetisense Yes, even the price one
The Questions Your Agency Won’t Answer
All your most pressing questions, I have already answered here. If it’s not in the list, you’ll have to ask me directly.
Sonia Online
Hey there! 👋🏻
Here are the questions I get asked most.
Answers are just a tap away!
Tap to ask
Should I hire an SEO and PPC consultant or an agency?
Depends who you actually want doing the work. At an agency, the senior who sold you the deal vanishes and a junior runs your budget. With me, the person you hire is the person who does the work. No account managers. No telephone game. No “let me loop in the team.”
An SEO and PPC consultant vs an in-house hire: which is better?
An in-house hire costs you a salary, benefits, and a bet that one person is genuinely great at both SEO and PPC. Most aren’t. I give you that senior expertise without the headcount, the onboarding, or the severance when it doesn’t work out. You get the skill, not the payroll.
Is hiring an SEO and PPC consultant worth it?
If your SEO and PPC are already printing revenue and you’re happy with it, maybe not. If you’re spending money and can’t tell what it’s buying you, yes. The whole point is to stop paying for activity and start paying for results. If I can’t find more money than I cost, I’ll say so.
Why hire one SEO and PPC consultant instead of two specialists?
Because two specialists in two silos bleed money quietly. They bid on keywords you already rank for, duplicate the work, and ignore the data each side should be handing the other. One brain across both means one strategy, one budget, and nothing falling through the cracks.
Do I need both SEO and PPC, or just one?
Most growing businesses win with both, because they cover different ground: PPC buys traffic today, SEO compounds for free over time. Run together, the paid wins fund the organic long game and each sharpens the other. But “most” isn’t “all,” and I’ll tell you honestly where your money works hardest.
What if I only need PPC, or only SEO?
Perfectly fine. Plenty of clients start with one. I’m not going to upsell you the whole menu to pad an invoice. If one channel is your biggest opportunity, that’s where we focus, and that’s all you pay for.
SEO or PPC: which should I invest in first?
Need sales this quarter? Start with PPC. It’s the fast lever: turn it on, traffic shows up. Playing the longer game and want traffic that doesn’t stop the second you stop paying? SEO compounds underneath. Most businesses run PPC for cash flow now while SEO builds. I’ll tell you which fits your timeline and your budget.
How much does an SEO and PPC consultant cost?
Most SEO and PPC consultants charge $1,000 to $5,000 a month. My services start at $2,000 and scale with your scope, not with how much I think you’ll tolerate. No mystery invoice, no padding. If I’m not making or saving you more than I cost, fire me.
How long before SEO and PPC pay off?
PPC can move in weeks: it’s the fast lever. SEO compounds over months and keeps paying long after the work is done. Run together, the quick wins fund the long game. What I won’t do is promise you page one by Friday. Anyone who does is lying.
Who do you work best with?
E-commerce brands and SaaS companies, usually with a marketing leader (CMO, head of growth, founder) who’s tired of paying for activity instead of results. If you’ve got a budget to protect and a CFO asking hard questions, we’ll get along great.
What should I look for in an SEO and PPC consultant?
Someone who talks revenue, not rankings and impressions. Someone who shows you the work, not a 40-slide deck of vanity metrics. Run from anyone guaranteeing page one or a magic ROAS: that’s a sales tactic, not a result. And ask what happens to your account if you leave. The honest ones don’t hold your data hostage.