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Paid social media
advertising services

Unlock the full potential of your social media presence with personalized advertising services. Get expert guidance and tailored growth strategies for boosting your reach and driving more conversions!

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Sonia Beroud working as an SEO & PPC Consultant
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Your dedicated social media advertising consultant

Are you tired of your social media ads being ignored? Let me be your partner and help you score big with your potential customers! From Facebook to Instagram, TikTok to YouTube, Pinterest, Twitter and LinkedIn, I will find and target the right audiences for your product or service, and make your paid social campaigns more effective. I’ll be an extension of your marketing team, and together, we’ll work to increase brand awareness and drive conversions, leaving your competition in the dust. So why wait? Let’s take your social media advertising to the next level and get you all the likes and conversions you deserve. Contact me today for a free consultation and let’s get started!

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What is paid social advertising?

1. What is paid social advertising?

Social media advertising is the subset of digital marketing refering to the use of social platforms such as Meta (Facebook and Instagram), TikTok, YouTube, Pinterest or LinkedIn to promote a brand, product or service, and drive qualified website traffic through ads. This can include sponsored posts, display, video, and other ad formats that are placed on social media channels to reach a specific audience based on demographics, interests, behaviors and location.

2. What's the difference between paid social and search advertising (PPC)?

Both are considered effective forms of online advertising, but they differ in a few key ways. Essentially, they use different platforms (social media versus search engines), targeting options (demographics, interests and behaviors versus keywords) and ad formats (ad with visual element versus text ad). Even though this is not always true, social media advertising is generally more expensive than search, as it is targeting a broader audience and advertisers pay for each ad impression they get (as opposed to paying for clicks).

3. Should I invest in paid social or search (PPC)?

Generally speaking, most companies should invest in both for optimal growth, as these digital marketing channels serve different purposes and reach different users. Social and search work together to cover the whole sales funnel, maximize your online visibility, website traffic and overall marketing results. Ultimately, there is no one-size-fits-all approach, and your digital marketing strategy depends on your business industry, objectives, and budget. Book a free consultation to get expert advice!
OK, but...

Why pay for ads
when I have solid organic reach?

Why buy the cow when you can get the milk for free, right? I respect that!
This being said… why would you settle for just a sip of milk, when you can own the whole cow, and get a steady supply of fresh, high-quality milk to your heart’s content?

Social ads allow you to have increased reach, better control over your targeting, immediate impact and measurable results that will allow you to refine your strategy on an ongoing basis.

While organic content can be a great way to build a following and establish your brand, ads can supplement and boost your overall growth marketing strategy. Organic posts usually don’t get you as far as paid social does.

What are the advantages of
paid social?

Social ads allow brands to reach a wider audience and increase their visibility, brand awareness, and user engagement. Compared to other forms of advertising, they have several advantages for companies that use them, including increased brand awareness, targeted audience reach, detailed tracking and measurement, cost effectiveness, and retargeting capabilities. They allow companies to increase their visibility on social media and reach a wider audience than they would be able to connect with organically.

What social media channels should I advertise on?

I wish there was a one-size-fits-all answer to this… but there isn’t. You saw this one coming, right?

The choice of what social media channels to advertise on depends on your industry, specific goals, and marketing budget, but most importantly, it depends on where your potential customers are spending their time online! Your digital marketing strategy shouldn’t be the same whether your potential clients spend their evenings scrolling through Facebook, Instagram, Twitter or LinkedIn.

Need some expert advice? Book your free consultation now!

Why should I hire a paid social consultant?

1. What are social media advertising services?

They are professional services offered by digital marketing professionals (consultant or agency) to help businesses and their digital marketing team create, manage, and optimize their social media advertising campaigns. They typically include strategy development, guidance for content creation, conversion tracking setup, campaign planning and creation, ongoing campaign optimization, and monthly reporting.

2. What are the benefits of paid social services? Why should I outsource it?

Managing paid social media on your own can save you money on agency fees, but it also requires a significant investment of efforts to learn the ins and outs of each platform's advertising tools, latest trends and best practices. If you are new to social media advertising and are not familiar with how it works, it might be better to hire an experienced digital marketing professional (consultant or agency) to manage your social media ads. Most businesses choose to outsource their paid social campaign management to benefit from expert guidance and support, scale their campaigns, conduct ongoing experiments and tests, save time and increase their ROI.

Types of paid social services I offer

Paid Social Audit

Evaluate the performance of existing paid social campaigns and identify areas for improvement to increase ROI.

Pinterest Ads Services

Showcase your products to users who are actively seeking out inspiration and new ideas on Pinterest.

LinkedIn Ads services

Reach a highly targeted audience of professionals based on factors such as job title, industry, and company size on this professional networking site.

Facebook Ads Services

Increase brand awareness, drive traffic and generate more leads and sales with the powerful targeting capabilities of Facebook Ads.

TikTok Ads Services

Connect with a younger, highly engaged audience using dynamic, short form video content displayed on TikTok.

Twitter Ads services

Leverage Twitter's real-time nature and join relevant conversations to increase brand visibility and connect with potential customers.

Instagram Ads Management

Reach a highly engaged and diverse audience on one of the world's most popular social media platforms.

YouTube Ads Management

Build brand awareness & promote your products or services to a massive audience of engaged users through video content on YouTube.

Paid social consulting

Get expert guidance on all aspects of paid social and maximize the effectiveness of your social media advertising campaigns.

How does paid social management work?

1. What does a paid social consultant (or agency) do anyway? No offense.

None taken! I get where you're coming from, and understanding the scope of campaign management can be challenging. Paid social is not a "set it and forget it" process. The online advertising industry is dynamic, with intense competition, changing algorithms, and constantly evolving consumer behavior. To ensure that your campaigns are performing optimally and delivering the desired ROI, they need to be continuously monitored, analyzed, and optimized based on performance data. A professional paid social consultant (or agency) can provide the expertise and experience required to manage these tasks effectively and efficiently, and get you a higher ROI than you would likely achieve on your own.

2. How much do paid social management services cost?

The cost can vary depending on a number of factors, such as your advertising budget, the social media platforms being used, the level of experience of your consultant or agency, and the scope of the services being provided.Some common pricing models used by consultants and agencies include percentage of ad spend (typically ranging from 10-20%), fixed monthly fee (depending on the scope of the services being provided and the monthly ad spend), and hourly rate (mainly used for custom or limited-time projects). Feel free to request a quote to get a better idea of what fees would look like for you.

What's included in my paid social services

As difficult as it is to package Paid social, here's an overview of what you can expect for each service category.

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Paid Social Audit

An account audit allows to identify untapped potential & establish a paid social plan.

Conversion tracking audit

Account & campaign structure audit

Targeting & Audiences audit

Creatives & Ad copy audit

Performance review

Strategy development

Get A Quote

Paid Social Monthly Management

Set it and forget it is not going to cut it.

Conversion tracking setup

Campaign planning & creation

Audience creation & testing

Creative & Ad copy testing

Monthly optimizations & reporting

Get A Quote
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Custom Paid Social Services

If your Paid social needs are difficult
to package, this is the way to go!

On-demand Paid social support

Custom Paid social consulting

Individual & Group training sessions

Paid social workshops

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Schedule a free consultation today & take your social media game
to the next level with personalized advertising services.

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Get in touch!

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