SEO & PPC Tips & Tricks

Master SEO & SEM strategies for e-commerce & SaaS brands. Everything you always wanted to know about search marketing, all in one place!

18 min. read

Google Ads for SaaS: What Actually Works in 2026

May 23, 2026 / Sonia Beroud / SaaS, PPC

Google Ads should be the highest-intent channel for your SaaS business. Someone searches for exactly what you sell, sees your ad, clicks, and converts. Clean, predictable, scalable. Right? Well, in theory, yeah. In practice, most SaaS companies bleed budget for months before seeing an ROI......

Shopify SEO issues — header illustration

21 min. read

9 Common Shopify SEO Issues and How to Fix Them (For Real)

July 17, 2024 / Sonia Beroud / E-commerce, SEO

If you’re in the e-commerce game, chances are you’re on Shopify. And why wouldn’t you? With over 4.79 million stores worldwide (source: BuiltWith) and a 29% market share in the USA (source: Statista), Shopify has got everything you need: a user-friendly back-end, sleek templated themes,...