Sonia Beroud - Blog

Sonia Beroud is a seasoned PPC & SEO consultant with 15 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade, she founded her consulting firm, berso, in 2021. berso's mission is to empower SaaS & E-commerce brands to increase their sales & revenue through a holistic search engine marketing strategy that seamlessly integrates organic & paid search, driving significant business growth.

18 min. read

Google Ads for SaaS: What Actually Works in 2026

May 23, 2026 / Sonia Beroud / SaaS, PPC

Google Ads should be the highest-intent channel for your SaaS business. Someone searches for exactly what you sell, sees your ad, clicks, and converts. Clean, predictable, scalable. Right? Well, in theory, yeah. In practice, most SaaS companies bleed budget for months before seeing an ROI......

Shopify SEO issues — header illustration

21 min. read

9 Common Shopify SEO Issues and How to Fix Them (For Real)

July 17, 2024 / Sonia Beroud / E-commerce, SEO

If you’re in the e-commerce game, chances are you’re on Shopify. And why wouldn’t you? With over 4.79 million stores worldwide (source: BuiltWith) and a 29% market share in the USA (source: Statista), Shopify has got everything you need: a user-friendly back-end, sleek templated themes,...