A Paid Social Consultant
Who Makes Your CFO Happy

Because "more impressions" won’t save you in the next board meeting.

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Sonia Beroud working as an SEO & PPC Consultant
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"The Algorithm Is Learning" - Says Your Paid Social Consultant

You’ve got campaigns live. Your agency sends you a dashboard full of numbers. But when it comes to leads, pipeline, sales and revenue? Crickets.

Let’s be real. Paid social isn’t about hoping things improve: it’s about knowing they will. With the right targeting, creative, and strategy, your campaigns should drive revenue, not just “data” and excuses.

If you’re crossing your fingers every time you launch a campaign, we need to talk.

Contact Me

Your Ads Are Running - But Are They Working?

Your agency keeps telling you the ads are “optimizing,” the algorithm is “learning,” and success is just around the corner. Meanwhile, your cost per lead is skyrocketing, sales aren’t budging, and reporting feels like a data dump with no real insights. Sound familiar? Let’s talk about what’s actually going wrong.

The “Just Trust the Algorithm” Cop-Out

Your agency's favorite scapegoat? The algorithm! But wait a minute... isn’t it their job to navigate and optimize within it?

  • Meta, TikTok, LinkedIn: they all have algorithms, and they’re always changing. Nothing new here.
  • If your agency’s only strategy is to “wait and see,” what exactly are you paying them for?
  • The real paid media experts know how to work with the algorithm - not against it.
Thinking face wondering about SEM services

The “We Need More Data” Delay Tactic

It’s been three months, and you’re still hearing, "The algorithm needs time to learn." Meanwhile:

  • Your sales team is twiddling their thumbs, waiting for leads that never come.
  • Your CFO is side-eyeing your budget, wondering where the actual revenue is.
  • Your competitors? Yeah, they’re not waiting - they’re eating your market share while you “collect data.”

How long are you supposed to wait? Another quarter? Another year?

Spending More, Getting Less - The Endless Budget Drain

Every month, your agency’s answer to underperformance is the same: “Let’s increase the budget.” But wait…

  • Didn’t they say that last month? And the month before that? When does "more budget" stop being the only solution?
  • If more money is the only lever they know how to pull, what exactly are they optimizing?
  • Throwing more cash at bad results isn’t strategy: it’s lazy account management.

More budget should amplify success, not be a desperate attempt to fix failure. If spend keeps going up, but performance stays flat, your money isn’t working harder - it’s just disappearing faster.

The Money Pit: Optimizing for Metrics, Not Money

You feel like you're paying for clicks, not customers - and that’s a problem.
If traffic isn’t turning into revenue, you don’t have a paid social strategy: you have a generous donation to Meta, TikTok and LinkedIn.
The math isn't mathing - Time for a reality check!

Data, Data Everywhere - But Where’s the ROI?

You get pages of charts, reports, and fancy dashboards… but when you ask, “Are we actually making money?”, you get:

  • A long-winded response with no real answer.
  • A slide deck with 40 metrics—but none that tie back to revenue.
  • More excuses about “brand awareness” and “upper-funnel performance.”

Is this reporting or a smokescreen?

Exploding head after having to choose between PPC and SEO

The Creative Testing Hamster Wheel

You’re stuck in a never-ending loop of new ads, new formats, new experiments - but no new wins.

  • “Let’s test more creatives!” Cool, but are we learning anything or just wasting time?
  • More A/B tests shouldn’t mean random guesswork - there should be a clear strategy.
  • If every underperforming ad is met with “We just need to test more”, are we fixing the problem or ignoring it?

Testing should fuel performance - not be a stall tactic for deeper issues.

The Algorithm Isn’t the Problem - Your Strategy Is

Your agency blames the algorithm, seasonality, the economy, Mercury in retrograde - basically, anything but their poor paid social strategy.

  • Paid media isn’t about crossing your fingers and hoping the algorithm figures it out.
  • The best strategies force results, not react to what the algorithm is doing.
  • If your agency is blaming everything but themselves, maybe the problem is them.

The algorithm isn’t your problem. A lack of expertise is.

Meet Your Unfair Advantage: a No Nonsense
Paid Social Consultant

You don’t need another agency drowning you in excuses, fluff metrics, and wasted ad spend. You need someone who gets the pressure of delivering results - real leads, real sales, real revenue, real ROI. You need someone who treats your budget like their own and makes every dollar work harder.

That’s where yours truly comes in.

Sonia Beroud working as a Search Engine Marketing Consultant

1. Strategy That’s Built for Sales - Not Just Clicks

Vanity metrics won’t impress your CFO. I craft strategies designed to generate revenue, not just traffic. If an ad doesn’t contribute to your bottom line, it’s not doing its job.

2. No Cookie-Cutter Playbooks - Every Business Is Different

Your market, audience, and goals are unique. So why settle for a recycled strategy? I build a custom approach that aligns with your business, not just what worked for someone else last year.

3. More Than Just Ads - A Full-Funnel Growth Partner

An underperforming landing page will kill even the best ad campaign. I optimize every touchpoint, from targeting to creative to conversions, so you’re not just running ads: you’re driving results.

Contact Me

A Growth Partner for CMOs
Who Won’t Settle for “Good Enough”

Because your budget isn’t unlimited, and your patience isn’t either.

A Strategy Built for Growth

Forget meaningless engagement metrics. I build and scale campaigns that:

  • Drive qualified leads that turn into paying customers.
  • Lower acquisition costs while increasing profitability.
  • Stay ahead of platform changes and algorithm shifts.

Creative That Converts, Not Just ‘Looks Good’

If your ads aren’t stopping the scroll and driving action, they’re useless. I help brands develop:

  • Messaging that speaks to decision-makers and drives action.
  • A/B testing strategies that go beyond random guesses.
  • Creatives tailored to each social media platform for maximum impact.

A Smarter Approach to Ad Spend

Throwing more money at underperforming ads isn’t a strategy - it’s a waste.

  • I prioritize efficiency, ensuring you get better results without blowing your budget.
  • I optimize every dollar spent, cutting waste and maximizing ROI.
  • I focus on scalable growth, so you’re not just spending more - you’re earning more.

Clear, Actionable Reporting - No Buzzwords, No BS

You shouldn’t need a data science degree to understand your reports. I provide:

  • Straightforward insights into what’s working and why.
  • Metrics that actually matter to your business.
  • Full transparency - so you always know where your money is going.

Types of paid social services I offer

Audit

Evaluate the performance of existing campaigns and identify areas for improvement to increase ROI.

Pinterest Ads Services

Showcase your products to users who are actively seeking out inspiration and new ideas on Pinterest.

LinkedIn Ads services

Reach a highly targeted audience of professionals based on factors such as job title, industry, and company size on this professional networking site.

Facebook Ads Services

Increase brand awareness, drive traffic and generate more leads and sales with the powerful targeting capabilities of Facebook Ads.

TikTok Ads Services

Connect with a younger, highly engaged audience using dynamic, short form video content displayed on TikTok.

Twitter Ads services

Leverage Twitter's real-time nature and join relevant conversations to increase brand visibility and connect with potential customers.

Instagram Ads Management

Reach a highly engaged and diverse audience on one of the world's most popular social media platforms.

YouTube Ads Management

Build brand awareness & promote your products or services to a massive audience of engaged users through video content on YouTube.

Consulting

Get expert guidance and maximize the effectiveness of your social media advertising campaigns.

Client Testimonials

That's what they said.

Sonia is an expert whose innovative work has profoundly transformed our Google Ads and Meta campaigns. Following her intervention, our SaaS software now benefits from remarkably improved performance. Her level of expertise is impressive, combining a deep understanding of technicalities with a clear strategic vision.

gokickflip.com

It's a pleasure working with Sonia. She is very professional, methodical, has SO much knowledge in both SEO and paid media and she constantly thinks what can be done to improve our SaaS brand's performance ever more. We are very lucky to be working with her!

dovly.com

Sonia is an experienced paid marketing and advertising professional. She was able to reduce our cost per install by over 60%, demonstrating her proficiency in optimizing ad campaigns. Furthermore, Sonia is a fantastic individual who communicates clearly and directly, making her easy to work with. We would highly recommend her services!

umake.com

Sonia is a great addition to my team! She's able to get super entrenched on everything going on and drive amazing account growth. A top talent for sure!

yellowbox.agency

What’s included in my paid social services

As difficult as it is to package Paid social, here's an overview of what you can expect for each service category.

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Audit

An account audit allows to identify untapped potential & establish a plan.

Conversion tracking audit

Account & campaign structure audit

Targeting & Audiences audit

Creatives & Ad copy audit

Performance review

Strategy development

Get A Quote

Monthly Management

Set it and forget it is not going to cut it.

Conversion tracking setup

Campaign planning & creation

Audience creation & testing

Creative & Ad copy testing

Monthly optimizations & reporting

Get A Quote
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Custom Services

If your needs are difficult
to package, this is the way to go!

On-demand support

Custom consulting

Individual & Group training sessions

Workshops

Get A Quote

ROI-focused social media ads start here. Are you ready?

Don't be a stranger.
Get in touch!

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    Got questions? I’ve got answers!

    What does a paid social consultant do?

    An experienced paid social consultant does exactly what your agency should be doing: turn your paid social campaigns from an expense into an investment. Anyone can throw money at ads, but an expert will make sure you get a return - by dialing in targeting, refining creatives, and making data-backed decisions that bring in real business.

    How do paid social services work?

    It’s not just "setting up ads": it’s building a system that scales. First, we audit. Then, we stop the bleeding and optimize. Last but not least, we scale. It's all about building a strategy designed for growth: better targeting, smarter creatives, and constant optimization to get you the best return possible.

    Why pay for ads when I have solid organic reach?

    Organic reach is great… until the algorithm decides to ghost you. Paid social lets you take control - getting your message in front of the right people when you want, not when Meta or LinkedIn feels like it. Plus, if you think organic reach alone will scale your business, I have some bad news for you: it simply won't.

    What are the benefits of paid social ads?

    More eyeballs on your brand. More qualified leads. More control over who sees your message. Oh, and results you can actually measure (unlike that “brand awareness” play that just makes your CFO roll their eyes). Done right, paid social doesn’t just bring in traffic: it brings in revenue.

    What is the difference between paid social and paid search?

    Paid search captures demand (people searching for what you offer), while paid social generates demand (putting your offer in front of the right people before they even know they need it). Both have their place, but if you want to stop relying on people already looking, paid social is how you get ahead.

    Should I invest in paid social or paid search?

    Short answer? If you want a full-funnel strategy that actually converts, you should invest in both. But if you have to choose? While paid search is great for bottom-of-funnel buyers, paid social helps build demand so you’re not fighting for scraps. Want to grow aggressively? Paid social is your best friend.

    What social media channels should I advertise on?

    Wherever your actual customers are. B2B? LinkedIn’s a no-brainer. E-commerce? TikTok and Meta print money when done right. High-end products? Instagram’s got you covered. The key is choosing the right platform, not just blindly throwing money at every channel with an “Ad” button.

    Why should I outsource paid social advertising?

    Because you have better things to do than obsess over ad performance, audience targeting, and creative fatigue. A great paid social consultant makes sure your ads aren’t just running - they’re winning. More leads, lower costs, better ROI. And no, your in-house team “boosting posts” isn’t the same thing.

    How much does a paid social consultant cost?

    It depends on your budget, goals, and how much heavy lifting needs to be done. But here’s the real question: how much is it costing you to run underperforming ads? Bad campaigns burn way more than a consultant fee ever will.

    What are the next steps if we decide to work together?

    We chat, I audit your current ads (or build a strategy from scratch), and then we get to work making your ad dollars actually work for you. No fluff, no nonsense - just results. Simple as that.