A Paid Social Consultant
Who Makes Your CFO Happy
Because "more impressions" won’t save you in the next board meeting.




"The Algorithm Is Learning" - Says Your Paid Social Consultant
You’ve got campaigns live. Your agency sends you a dashboard full of numbers. But when it comes to leads, pipeline, sales and revenue? Crickets.
Let’s be real. Paid social isn’t about hoping things improve: it’s about knowing they will. With the right targeting, creative, and strategy, your campaigns should drive revenue, not just “data” and excuses.
If you’re crossing your fingers every time you launch a campaign, we need to talk.
Your Ads Are Running - But Are They Working?
Your agency keeps telling you the ads are “optimizing,” the algorithm is “learning,” and success is just around the corner. Meanwhile, your cost per lead is skyrocketing, sales aren’t budging, and reporting feels like a data dump with no real insights. Sound familiar? Let’s talk about what’s actually going wrong.
The “Just Trust the Algorithm” Cop-Out
Your agency's favorite scapegoat? The algorithm! But wait a minute... isn’t it their job to navigate and optimize within it?
- Meta, TikTok, LinkedIn: they all have algorithms, and they’re always changing. Nothing new here.
- If your agency’s only strategy is to “wait and see,” what exactly are you paying them for?
- The real paid media experts know how to work with the algorithm - not against it.

The “We Need More Data” Delay Tactic
It’s been three months, and you’re still hearing, "The algorithm needs time to learn." Meanwhile:
- Your sales team is twiddling their thumbs, waiting for leads that never come.
- Your CFO is side-eyeing your budget, wondering where the actual revenue is.
- Your competitors? Yeah, they’re not waiting - they’re eating your market share while you “collect data.”
How long are you supposed to wait? Another quarter? Another year?

Spending More, Getting Less - The Endless Budget Drain
Every month, your agency’s answer to underperformance is the same: “Let’s increase the budget.” But wait…
- Didn’t they say that last month? And the month before that? When does "more budget" stop being the only solution?
- If more money is the only lever they know how to pull, what exactly are they optimizing?
- Throwing more cash at bad results isn’t strategy: it’s lazy account management.
More budget should amplify success, not be a desperate attempt to fix failure. If spend keeps going up, but performance stays flat, your money isn’t working harder - it’s just disappearing faster.

The Money Pit: Optimizing for Metrics, Not Money
You feel like you're paying for clicks, not customers - and that’s a problem.
If traffic isn’t turning into revenue, you don’t have a paid social strategy: you have a generous donation to Meta, TikTok and LinkedIn.
The math isn't mathing - Time for a reality check!

Data, Data Everywhere - But Where’s the ROI?
You get pages of charts, reports, and fancy dashboards… but when you ask, “Are we actually making money?”, you get:
- A long-winded response with no real answer.
- A slide deck with 40 metrics—but none that tie back to revenue.
- More excuses about “brand awareness” and “upper-funnel performance.”
Is this reporting or a smokescreen?

The Creative Testing Hamster Wheel
You’re stuck in a never-ending loop of new ads, new formats, new experiments - but no new wins.
- “Let’s test more creatives!” Cool, but are we learning anything or just wasting time?
- More A/B tests shouldn’t mean random guesswork - there should be a clear strategy.
- If every underperforming ad is met with “We just need to test more”, are we fixing the problem or ignoring it?
Testing should fuel performance - not be a stall tactic for deeper issues.

The Algorithm Isn’t the Problem - Your Strategy Is
Your agency blames the algorithm, seasonality, the economy, Mercury in retrograde - basically, anything but their poor paid social strategy.
- Paid media isn’t about crossing your fingers and hoping the algorithm figures it out.
- The best strategies force results, not react to what the algorithm is doing.
- If your agency is blaming everything but themselves, maybe the problem is them.
The algorithm isn’t your problem. A lack of expertise is.
Meet Your Unfair Advantage: a No Nonsense
Paid Social Consultant
You don’t need another agency drowning you in excuses, fluff metrics, and wasted ad spend. You need someone who gets the pressure of delivering results - real leads, real sales, real revenue, real ROI. You need someone who treats your budget like their own and makes every dollar work harder.
That’s where yours truly comes in.

1. Strategy That’s Built for Sales - Not Just Clicks
Vanity metrics won’t impress your CFO. I craft strategies designed to generate revenue, not just traffic. If an ad doesn’t contribute to your bottom line, it’s not doing its job.
2. No Cookie-Cutter Playbooks - Every Business Is Different
Your market, audience, and goals are unique. So why settle for a recycled strategy? I build a custom approach that aligns with your business, not just what worked for someone else last year.
3. More Than Just Ads - A Full-Funnel Growth Partner
An underperforming landing page will kill even the best ad campaign. I optimize every touchpoint, from targeting to creative to conversions, so you’re not just running ads: you’re driving results.
A Growth Partner for CMOs Who Won’t Settle for “Good Enough”
Because your budget isn’t unlimited, and your patience isn’t either.
A Strategy Built for Growth
Forget meaningless engagement metrics. I build and scale campaigns that:
- Drive qualified leads that turn into paying customers.
- Lower acquisition costs while increasing profitability.
- Stay ahead of platform changes and algorithm shifts.
Creative That Converts, Not Just ‘Looks Good’
If your ads aren’t stopping the scroll and driving action, they’re useless. I help brands develop:
- Messaging that speaks to decision-makers and drives action.
- A/B testing strategies that go beyond random guesses.
- Creatives tailored to each social media platform for maximum impact.
A Smarter Approach to Ad Spend
Throwing more money at underperforming ads isn’t a strategy - it’s a waste.
- I prioritize efficiency, ensuring you get better results without blowing your budget.
- I optimize every dollar spent, cutting waste and maximizing ROI.
- I focus on scalable growth, so you’re not just spending more - you’re earning more.
Clear, Actionable Reporting - No Buzzwords, No BS
You shouldn’t need a data science degree to understand your reports. I provide:
- Straightforward insights into what’s working and why.
- Metrics that actually matter to your business.
- Full transparency - so you always know where your money is going.
Types of paid social services I offer
Audit
Evaluate the performance of existing campaigns and identify areas for improvement to increase ROI.
Pinterest Ads Services
Showcase your products to users who are actively seeking out inspiration and new ideas on Pinterest.
LinkedIn Ads services
Reach a highly targeted audience of professionals based on factors such as job title, industry, and company size on this professional networking site.
Facebook Ads Services
Increase brand awareness, drive traffic and generate more leads and sales with the powerful targeting capabilities of Facebook Ads.
TikTok Ads Services
Connect with a younger, highly engaged audience using dynamic, short form video content displayed on TikTok.
Twitter Ads services
Leverage Twitter's real-time nature and join relevant conversations to increase brand visibility and connect with potential customers.
Instagram Ads Management
Reach a highly engaged and diverse audience on one of the world's most popular social media platforms.
YouTube Ads Management
Build brand awareness & promote your products or services to a massive audience of engaged users through video content on YouTube.
Consulting
Get expert guidance and maximize the effectiveness of your social media advertising campaigns.
Client Testimonials
That's what they said.
What’s included in my paid social services
As difficult as it is to package Paid social, here's an overview of what you can expect for each service category.

Audit
An account audit allows to identify untapped potential & establish a plan.
Conversion tracking audit
Account & campaign structure audit
Targeting & Audiences audit
Creatives & Ad copy audit
Performance review
Strategy development
Get A QuoteMonthly Management
Set it and forget it is not going to cut it.
Conversion tracking setup
Campaign planning & creation
Audience creation & testing
Creative & Ad copy testing
Monthly optimizations & reporting
Get A Quote
Custom Services
If your needs are difficult
to package, this is the way to go!
On-demand support
Custom consulting
Individual & Group training sessions
Workshops
Get A QuoteROI-focused social media ads start here. Are you ready?
- Address:
1295 Des Carrieres Street
Suite 203
Montreal (QC), H2S 0E1 - Phone:+438 738 3616
- Email:sonia@bersomarketing.com
