Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade, she founded her consulting firm, berso, in 2021. berso's mission is to empower SaaS & E-commerce brands to increase their sales & revenue through a holistic search engine marketing strategy that seamlessly integrates organic & paid search, driving significant business growth.